Our Team

Although our name refers to the boreal forest, it's the rivers, lakes, and oceans that fuel the entire TAIGA team.

OUR CREW

OWNER & FOUNDER

Nicolas Jolicoeur

Magog, QC

Nick is an engineer originally from the Gaspé Peninsula. He’s deeply involved in board design, shapes, and materials, blending technical know-how with a lifelong passion for board sports. He's the captain of the ship!

Favorite board: El Pepito 8'0''

@nick_jolicoeur

About

Marketing & Communications Manager

Élise Létourneau

Outaouais, QC

Élise is the creative force behind TAIGA’s branding — from visual identity and campaigns to events, contests, ads, and website design. If TAIGA shows up on your feed, chances are she had a hand in it… and made it look GOOD.

Favorite board: Classic Longboard 8'0''

@eliseletourn.o

Customer Experience Manager

Jessica Laliberté

Magog, QC

Jess is a Paddle Canada Instructor, SUP yoga teacher, and founder of Flore & Flow. Living a double life as a sailor, she calls a boat home and sails around the world. She’s the one making sure you choose the right gear and answering all your questions — and don’t worry, she definitely knows her stuff.

Favorite board: Nano Zip Air 9'8''

@jess.la.liberte

Contact

Logistics, Warehouse & Customer Experience Coordinator

Vania Larose

Sherbrooke, QC

Vania is our Swiss Army knife — the one making sure your board actually arrives. Shipping issues, warehouse chaos, missing boxes… she somehow fixes everything before you even notice.

Favorite board : Kazuzu 11'2"

@vanialarose

Contact

Marketing & Communications Coordinator

Matilde Brossard

Magog, QC

Matilde is the eye behind the content — from visuals and newsletters to trends and storytelling. A nice day on the water, a team bonding moment, a sunset, a new board… Some people just see a moment — she sees the next post.

Favorite board: Nano Zip Air 9'8''

@matildebrossard

Marketing Intern

Émily Bisaillon

Bromont, QC

Meet Émily, our Content Creator Intern. From filming on the water to editing reels, writing newsletters, and keeping up with the latest trends, she's always looking for new ways to tell the TAIGA story and connect with our community.

Favorite board: Nano Zip Air 9'8''

@emily_bisaillon