Our Team

Although our name refers to the boreal forest, it's the rivers, lakes, and oceans that fuel the entire TAIGA team.

OUR CREW

OWNER & FOUNDER

Nicolas Jolicoeur

Magog, QC

Nick is an engineer originally from the Gaspé Peninsula. He’s deeply involved in board design, shapes, and materials, blending technical know-how with a lifelong passion for board sports. He's the captain of the ship!

Favorite board: El Pepito 8'0''

@nick_jolicoeur

About

Marketing & Communications Manager

Élise Létourneau

Outaouais, QC

Élise is the creative force behind TAIGA’s branding — from visual identity and campaigns to events, contests, ads, and website design. If TAIGA shows up on your feed, chances are she had a hand in it… and made it look GOOD.

Favorite board: Classic Longboard 8'0''

@eliseletourn.o

Customer Experience Manager

Jessica Laliberté

Magog, QC

Jess is a Paddle Canada Instructor, SUP yoga teacher, and founder of Flore & Flow. Living a double life as a sailor, she calls a boat home and sails around the world. She’s the one making sure you choose the right gear and answering all your questions — and don’t worry, she definitely knows her stuff.

Favorite board: Nano Zip Air 9'8''

@jess.la.liberte

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Marketing & Communications Coordinator

Matilde Brossard

Magog, QC

Matilde is the eye behind the content — from visuals and newsletters to trends and storytelling. A nice day on the water, a team bonding moment, a sunset, a new board… Some people just see a moment — she sees the next post.

Favorite board: Nano Zip Air 9'8''

@matildebrossard

Logistics, Warehouse & Customer Experience Coordinator

Arnaud Robert

Montreal, QC

Arnaud is our Swiss Army knife — the one making sure your board actually arrives. Shipping issues, warehouse chaos, missing boxes… he somehow fixes everything before you even notice.

Favorite board: Kazuzu Root 12'6''

@arnouilleee

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Head Business Development & Partnership

Alex Pelletier

Squamish, BC

Alex is the one always planning the next big move — partnerships, B2B opportunities, events, collabs, ideas, and new projects. His brain is basically a never-ending brainstorm.

Favorite board: Boréa White 10'6''

@ alexpelletierz

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